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Blog Archives

    Advertising Age

    POSTED: November 24, 2008

    After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]

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    Advertising Age

    POSTED: November 7, 2007

    OUT OF CONTROL Consumers have taken over your marketing. How to Deal? “[Views into our audience have become more pervasive in our activities], whether it’s investing more seriously as we have in the development of our Web site…

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