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Blog Archives

    PGA Tour Courts Millennials on YouTube

    POSTED: February 22, 2015

    In his February 21 Golf Business column, The Wall Street Journal’s John Paul Newport assesses the impact of the PGA TOUR’s new Skratch TV initiative, with comments from Sports and Leisure Research Group President Jon Last.

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    PGA Merchandise Show Report

    POSTED: January 26, 2015

    Gilford Securities’ Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.

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    Brainstorming Golf’s Future

    POSTED: July 10, 2014

    The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.

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    The Sky is Not Falling

    POSTED: June 16, 2014

    Coverage of SLRG President, Jon Last’s keynote presentation at The International Network of Golf conference. Golf industry expert Jon Last doesn’t subscribe to the frequently heard opinion of other analysts that as far as the golf business is concerned, “the sky is falling, the sky is falling.” The well-known president of Sports & Leisure Marketing […]

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    For Father’s Day, I Want The Mass Media to Stop Bashing Golf

    POSTED: June 9, 2014

    In his June Media Post column, SLRG President Jon Last puts to rest some of the unwarranted panic that has beset mainstream media reports on the golf industry. Total upfront disclosure … the golf industry has been an important component of my livelihood for nearly three decades, so forgive me if I get a little […]

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    PGA Magazine Industry Insider – April 2012: Jon Last on Customer Relationship Management:

    POSTED: April 20, 2012

    Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.

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    PGA Magazine Industry Insider – April 2012: Best Practices to cater to women golfers

    POSTED: April 20, 2012

    SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.

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    Lessons From A Sports Marketing Pioneer

    POSTED: October 11, 2011

    We lost a unique sports marketer with the passing of Bruce Florine. Here’s reflections on just some of what I learned from him. It’s a shame that most of you reading this don’t know Bruce Florine. Bruce is one of the first sports marketers that I ever met and, clearly, one of the best. It […]

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    Orlando Sentinel

    POSTED: January 26, 2011

    Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.

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