Blog Archives

How To Be A Bad Survey Respondent

POSTED: September 13, 2011

Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every […]

Define Sports Marketing Success Before You Measure It

POSTED: June 13, 2011

Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with which many of us attempt to assess and measure the impact of these investments. I’ve used this space, in the past, to espouse some […]