Driver$: Industry legend Barney Adams looks forward

Founder, executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein

Adams Golf founder and former CEO Barney Adams has helped transform the golf industry through several decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of the “Driver$: Inside the Golf Industry” podcast, for his current perspective on golf equipment and participation — and he doesn’t hold back.

CHAPTERS
[1:07] The Adams Golf story — inspiration, evolution and competition
[2:44] Reflections on OEM Business dynamics — substance vs. sizzle
[5:11] Equipment replacement cycles and marketing
[6:50] Thoughts on golf’s participation surge and the challenge to sustain it
[9:10] How OEMs can unlock equipment innovation today vs. yesterday
[11:49] Today’s golf courses and getting golfers to play from the “right” set of tees
[13:42] A rationale for teeing it forward

For more “Driver$: Inside the Golf Industry” episodes, click here.