Sqairz CEO Bob Winskowicz takes on the golf footwear category and discusses his company’s emergence with co-hosts Jon Last and David Klein
Sports & Leisure Research Group’s Jon Last and David Klein delve into the fascinating emergence of Sqairz, an upstart golf shoe manufacturer, and speak with CEO Bob Winskowicz, who saw room for innovation and evolution in the space.
CHAPTERS
[1:10] Origins: Adding structure to the sneakerization of the footwear category
[3:12] Making a performance message resonate with consumers
[6:57] Competing as a challenger brand
[10:12] What’s next for Sqairz — line extensions across verticals
[13:38] Advice for golf industry entrepreneurs
For more “Driver$: Inside the Golf Industry” episodes, click here.