|
THREE COMPLIMENTARY DOWNLOADS FEATURE GOLF AND SPORTS MARKETING TRENDS AND INSIGHTS
|
|
The Front Nine: How the Golf Market Is Trending in the Year Ahead
|
Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. CLICK HERE for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
|
SLRG 2019 Winter Sports Omnibus
Highlights
are available for download HERE and contain the latest insights and trends from a national sample of avid sports fans regarding their participation and viewership habits.
|
Optimizing Golfer Satisfaction through Data Driven Insights:
SLRG President Jon Last's PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers. The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information. CLICK HERE for the presentation.
|
 |
|
|
|
SLRG's Last joins New York Chapter Board of National Sports Marketing Network
SLRG President Jon Last has been
appointed to the New York City Chapter Board of the
National Sports Marketing Network (NSMN)
.
National Sports Marketing Network (NSMN) is the trade organization for the sports business industry in the United States. Founded in 1998 by award-winning entrepreneur Jennifer Karpf, NSMN includes more than 12,000 individual, corporate and student members with chapters in major markets and members in more than 50 U.S. cities. The national organization is dedicated to the advancement of the sports business industry through networking and the production of thought-provoking, issue-oriented seminars created to raise the level of discourse on critical sports industry issues. In addition to producing must-attend panel discussions, NSMN facilitates customized member-to-member introductions; industry-wide discounts on trade publications and conferences; and complimentary job matching. NSMN is Board-governed by sports business industry leadership who oversee educational and charitable initiatives nationwide. Membership is by application and sports business experience is required for participation. To become a member, visit
https://www.sportsmarketingnetwork.com
. Follow NSMN on Twitter:
@NSMN_sportsbiz
|
|
|
|
|
RECENT RESEARCH OF INTEREST
|
ROWING TOGETHER:
SLRG recently completed an intriguing series of confidential in-depth executive interviews among top executives of various organizations on behalf of an umbrella sports association seeking to understand how best to serve the interests of both member organizations and sports participants. Executive interviews are typically immersive one-on-one discussions that seek to discreetly unearth motivations and perspectives on often sensitive issues. In this case, SLRG partners leveraged the findings to identify both potential priorities for its client, as well as candid assessments of how often competitive industry interests, can pragmatically work together for the betterment of their sport. We can do the same for you! [CONTACT US]
DEFINING THE PATH FORWARD:
How do you continue to service existing customers, while creating line extensions and incremental offerings that can widen your re
ach without alienating your core?
Variations of this question were at the heart of two recently completed studies
for different sports properties. In both instances a mixed modality ap
proach included initial qualitative research to define the issues, identify opportunities, gain expository reaction to potential concepts, and surface hypotheses. This qualitative work informed subsequent quantitative research that sought to validate and assess the magnitude of what was surfaced qualitatively. The result for both clients was a clear and actionable prioritization, a better sense of the size of the opportunity and a means with which to extend the brands without sacrificing their essence. Let us know how we can help your property or brand do the same. [CONTACT US]
|
|
|
|
In the January 8th Media Post, SLRG's Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. READ HERE
|
| Golf Industry analyst J.J. Keegan's annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG's breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com READ HERE |
Golf marketing and communications consultant Kevin Donnellon's comprehensive PGA Merchandise Show coverage includes observations and highlights from the SLRG trends breakfast. Read the details, HERE:
|
SLRG's Jon Last was again featured among other market research industry leaders in RFL Communications' Annual Predictions Issue, weighing in regarding what the profession should be looking for in 201
9.
|
Click here for archived issues of SLRG's "News & Views" e-newsletter, for all of the most up-to-date insight on issues impacting marketing research, the media, travel, sports and leisure industries.
|
|
|
|
