In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.
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Last Word
The Culture of Golf, Clubs & Consumer Behavior – Jon Last
Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.
Read More » Sports Consumers Continue To Defy The National Waiting Game
The last month has certainly been interesting, especially when we look at shifting consumer attitudes relative to actual behaviors. There has been an underlying cautiousness as more people question the sustainability of an economy that continues to defy some of the gloom and doom predictions circulating in the popular press.. Certainly, the financial markets’ roller […]
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The Role of AI in Market Research with David Boyle at Audience Strategies
Discover how AI is revolutionizing market research in today’s episode of MRII’s Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He […]
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Jon Last shares latest research data about current state of the golf industry
SLRG’s Jon Last kick’s off Golf Inc.’s new Wisdom series with a current snap shot of how consumer attitudes and behaviors will be impacting the golf market, this season.
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