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  • Who We Are
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Last Word

    Is Soccer Finally Ready For Its Close-up?

    POSTED: January 11, 2023

    Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.?  SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider

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    End of Year Recap and What’s Ahead for ‘23

    POSTED: December 15, 2022

    SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023

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    PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?

    POSTED: December 15, 2022

    Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando.  Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.

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    Sports For The Non-Sports Fan: Marketing Recipe Worth Following

    POSTED: December 15, 2022

    In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.

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    What’s In A Name? A Lot, When It Comes To Sports

    POSTED: November 11, 2022

    In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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