Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
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Last Word
Inflation, the COVID Participation Surge and Golf Facility Pricing Strategy
There are conflicting economic and societal forces impacting golf facility pricing strategies. This latest research infused piece takes a look at where it may all net out.
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A Consumer/Culture Based Approach to Private Club Analysis
In his latest blog, Golf Property Analysts’ Larry Hirsh speaks of how his firm is partnering with SLRG to incorporate the important element of a club’s social fabric and culture into master planning initiatives
Read More » True Story: Sports Remains At Apex Of Passion Marketing
Sometimes the best illustration of sports’ power to create unique connections with fans happens organically. In the July Media Post Marketing Sports, SLRG’s Jon Last reflects on how he was recently witness to such an example
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Understanding the Golfers at Your Course
Extensive SLRG golfer experience research helps inform and define how the USGA Green Section is segmenting golfers based on engagement and connection to the game. Click below to view the article.
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