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Last Word

    Driver$: Building the perfect golf app

    POSTED: March 25, 2023

    Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]

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    Sports: Individualism Runs Amuck. Whatever Happened to T.E.A.M.?

    POSTED: March 15, 2023

    SLRG president Jon Last takes a research driven look at why putting a sports marketing emphasis on individual players may be easier, but ultimately less effective than building brands around teams.

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    The Advocacy Machine Behind the Diversity Mission

    POSTED: March 10, 2023

    A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers. 

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    Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond

    POSTED: March 10, 2023

    SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead.  Click here to watch the show.

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    Driver$: 2023 Golf Market Outlook

    POSTED: March 10, 2023

    An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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