In Media Post, SLRG President Jon Last shares new insights with implications for the marketing of youth sports.
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Last Word
- Planned travel and expenditure levels
- Willingness to travel and make reservations
- Widening or narrowing of booking windows
- Recent and anticipated guest experience service delivery and satisfaction
- General sentiment and perceptions of key category engagement drivers
- Relative variances in travel engagement levels and behaviors between timeshare owners and the broader travel market
Research at the Strategy Table with Brett Townsend, Quester
SLRG President Jon Last sits down with Quester’s Brett Townsend to discuss the state of the insights industry and how Brett’s new book diagnoses critical success factors. Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research […]
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Driver$: Propelling the PGA of America into a new era
New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America Upon his inauguration as the PGA of America’s 44th president, Augusta Ranch Golf Club owner Don Rea Jr., joins Jon Last and David Klein to share his personal and professional journey, as well […]
Read More » Driver$: John Bryan’s Commitment to Youth and Player Development
U.S. Kids’ John Bryan has led PGA sections and helped to foster player development for decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on making a difference through golf and where the game needs to go John Bryan, U.S. Kids Golf’s vice president of sales and marketing, has led […]
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September Vacation Ownership Sentiment Index
The Q3 Vacation Ownership Sentiment Index is now available.
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.
The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.
The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including
Click here to view and download