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  • Who We Are
    • Our Team
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    • Our Clients
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Last Word

    Private clubs continue their reinvention

    POSTED: January 8, 2021

    More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged

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    Six-in-10 OK with businesses banning unvaccinated from entering

    POSTED: December 29, 2020

    Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.

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    COVID Fatigue And The Return To Sports Venues

    POSTED: December 9, 2020

    Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]

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    Survey: Technology innovation drives equipment price points

    POSTED: December 3, 2020

    Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment

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    Pandemic may spur change to on-site experience

    POSTED: November 14, 2020

    As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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