How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]
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Driver$: ‘Shark Tank’ for the golf industry
Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
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Consumer Trends Sports Marketers Should Jump On In 2026
We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
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From Turbulence to Trust: Managing Resistance
Author and insights innovator Brianna Sylver joins SLRG’s Jon Last on MRII’s latest podcast with thought provoking perspectives on leadership.
Read More » For Marketers, 75% Of Success Is Just ‘Showing Up’
In November’s Media Post Marketing Insider, SLRG’s Last shares an old mantra which asserts that if one makes the effort that 90% of people don’t take, to discern the needs of someone you are trying to influence, and demonstrate your empathy and ability to help meet those needs, you will run circles around most of […]
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