In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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Last Word
Golfonomics – What does the future hold for golf courses & clubs?
SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
Read More » College Sports’ Connection Challenge
With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.
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Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar
SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.
Read More » Sports, Leisure Consumer Investment Paradox: Value Supersedes Cost
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.
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