Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department Sports & Leisure Research Group’s Jon Last and David Klein welcome the USGA’s Steve Quintavalla for a discussion on the breadth of golf equipment testing, product approval and analysis. CHAPTERS [1:24] Unique and diverse skill sets drive USGA equipment testing […]
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Sports marketers need to step up their game against a broader leisure market now better able to compete than at any previous point in the post-pandemic period.
Read More » Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group’s Jon Last and David Klein are joined on the “Driver$” podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what’s driving golf’s business success in the country.
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SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece hones in on some of the alarming consumer sentiment and economic undercurrents that may pose the first serious challenges to the recent upswing […]
Read More » Commonwealth Golf’s CEO Brian Doxtator joins “Driver$” co-hosts Jon Last and David Klein to unpack an innovative financial concept that takes participatory fandom to new heights — cost effective, fractional ownership of tomorrow’s potential tour superstars. CHAPTERS [0:00] The concept of participatory fandom comes to golf [2:45] Inspirations from horse racing’s equity crowd funding model [5:14] Translating the concept […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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