A look at the truth behind the cost of golf today, includes quotes from SLRG’s Jon Last.
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Last Word
More Evidence Of Sports Marketing’s Generational Inflection Point
Shiny state of the art new sports venues like the Intuit Dome in Los Angeles are oozing with innovative new connection points for event attendees. But they may also be amplifying the growing high tech vs high touch generational divide. My latest for Media Post.
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Driver$: Golf course operations in the land of 8:30 p.m. tee times
Amos Stephens and Vicky Urbina bring great passion and thoughtful operational strategies to their golf facility in Wasilla, Alaska. They join Sports and Leisure Research Group’s Jon Last and David Klein for a candid and eye opening look at what it takes to deliver a premium golf experience in our 49th state. Guests: Settlers Bay Golf Course’s […]
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MRII Insights & Innovators Podcast: Cultivating Relationships vs. Selling Projects
On the latest Insights & Innovators podcast, SLRG’s Jon Last is joined for a really important conversation with Eileen Campell about new imperatives for Insights professionals who want to rise above today’s somewhat shortsighted pursuit of quick and easy magic bullets.
Read More » Why The Supersizing Of Sports Marketing Is Working Today
In the March Marketing Insider, SLRG’s Jon Last draws on recent insights to identify a “secret sauce” unique to sports marketing.
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