As part of the Market Research Society’s Global Data Quality Initiative, SLRG’s Jon Last and Michael Mermelstein shared best practices for minimizing potential respondent fraud as part of this May 18, 2026 webinar: (more…)
Last Word
The Cautionary Reality Of The 2026 World Cup
It feels like the media has been force feeding soccer down the throats of American sports fans for decades. Even before the U.S. was awarded the World Cup, there was a persistent drumbeat suggesting that “the beautiful game” was going to grow to dominate our national psyche. As we sit on the cusp of the […]
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ARDA Keynote General Session
SLRG President Jon Last led off a lively panel discussion on how macro-economic and cultural realities are impacting the ways that different generations experience the travel market as part of ARDA’s Annual Conference in Las Vegas. You can watch the video here: (more…)
Driver$: Satisfying a hunger for golf
Spencer Potter joins Sports and Leisure Research Group president and “Driver$” co-host Jon Last to look at how technology is literally meeting golfers “where they are” with a tech-enabled food and beverage delivery solution that is helping golf courses increase profitability while improving customer service.
Read More » Would Teddy Roosevelt Approve Of Today’s Sports Environment? Should We Care?
In my nonprofessional life, I’m still an active participant in sports, both as weekend warrior and youth sports administrator. I still strongly subscribe to principles of fairness and inclusivity. I’ve advocated for making sports safer and more welcoming through positive reinforcement rather than negativity or punishment, to motivate and grow broader participation and fan engagement. […]
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