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  • Who We Are
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Last Word

    Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago

    POSTED: March 17, 2025

    SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast

    Read More »

    NGCOA RELEASES 2025 GOLF BUSINESS PULSE REPORT

    POSTED: March 13, 2025

    The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.

    Read More »

    NGCOA releases 2025 Golf Business Pulse Report

    POSTED: March 13, 2025

    The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.

    Read More »

    Sports Marketers Need to Be Careful Whom They Listen To

    POSTED: March 13, 2025

    Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.

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    Driver$: A unique case study in golf destination marketing

    POSTED: March 13, 2025

    MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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