Spencer Potter joins Sports and Leisure Research Group president and “Driver$” co-host Jon Last to look at how technology is literally meeting golfers “where they are” with a tech-enabled food and beverage delivery solution that is helping golf courses increase profitability while improving customer service.
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In my nonprofessional life, I’m still an active participant in sports, both as weekend warrior and youth sports administrator. I still strongly subscribe to principles of fairness and inclusivity. I’ve advocated for making sports safer and more welcoming through positive reinforcement rather than negativity or punishment, to motivate and grow broader participation and fan engagement. […]
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The timeshare industry continues to perform steadily amid a complex and uncertain macroeconomic environment. Sales trends from ARDA’s 2025 H2 Report show positive year-over-year growth in Q3, with only minor late-period softening in Q4. The Vacation Ownership Sentiment Index, which measures month-over-month travel habits of 500 timeshare owners against 500 average U.S. travelers, is up year-over-year, reflecting sustained confidence […]
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A look at the truth behind the cost of golf today, includes quotes from SLRG’s Jon Last.
Read More » Shiny state of the art new sports venues like the Intuit Dome in Los Angeles are oozing with innovative new connection points for event attendees. But they may also be amplifying the growing high tech vs high touch generational divide. My latest for Media Post.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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