Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans
Read More »
Last Word
Driver$: Callaway continues to push the boundaries of equipment marketing
Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]
Read More »
A 4-Day Work Week? How would that impact Golf?
SLRG data informs this interesting look at how more flexible work schedules will impact golf participation.
Read More »
Getting Sports Streaming Right
In April’s Marketing: Sports, SLRG’s Jon Last cites new consumer research that unpacks some critical success factors as more live sports migrate to paid streaming services
Read More » Driver$: Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group’s Jon Last and David Klein for a lively look at golf facility staff […]
Read More »