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Last Word

    Driver$: 2023 Golf Market Outlook

    POSTED: March 10, 2023

    An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]

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    Power of Optimism Shows Value Of Sports Fans

    POSTED: February 14, 2023

    In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.

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    Sports and Leisure Research: A Look to 2023 – Optimizing Revenue No Matter Which Way the Wind Blows

    POSTED: February 10, 2023

    JJ Keegan’s Show wrap up highlights Jon Last’s NGCOA Golf trends presentation.

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    Is Soccer Finally Ready For Its Close-up?

    POSTED: January 11, 2023

    Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.?  SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider

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    End of Year Recap and What’s Ahead for ‘23

    POSTED: December 15, 2022

    SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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