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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
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Last Word

    Inflation, the COVID Participation Surge and Golf Facility Pricing Strategy

    POSTED: July 23, 2022

    There are conflicting economic and societal forces impacting golf facility pricing strategies.  This latest research infused piece takes a look at where it may all net out.

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    A Consumer/Culture Based Approach to Private Club Analysis

    POSTED: July 21, 2022

    In his latest blog, Golf Property Analysts’ Larry Hirsh speaks of how his firm is partnering with SLRG to incorporate the important element of a club’s social fabric and culture into master planning initiatives

    Read More »

    True Story: Sports Remains At Apex Of Passion Marketing

    POSTED: July 13, 2022

    Sometimes the best illustration of sports’ power to create unique connections with fans happens organically. In the July Media Post Marketing Sports, SLRG’s Jon Last reflects on how he was recently witness to such an example

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    Understanding the Golfers at Your Course

    POSTED: July 5, 2022

    Extensive SLRG golfer experience research helps inform and define how the USGA Green Section is segmenting golfers based on engagement and connection to the game. Click below to view the article.

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    Golf Business LIVE: June 2022 | Special Guest Jon Last

    POSTED: June 24, 2022

     Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.

    Read More »

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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