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Last Word

    AI’s Proper Place In An Often High-Touch Sports World

    POSTED: April 21, 2025

    What is A.I.’s proper place in sports marketing? An insights driven look at the battle between high-tech, frictionless delivery of everything from tickets to tee times, against high-touch, customer-centricity in an impersonal world seeking deeper connection. 

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    Driver$: Golftec celebrates 30 years, 20 million golf lessons

    POSTED: April 2, 2025

    Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]

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    Golf industry upswing

    POSTED: March 30, 2025

    The latest issue of Golf Inc. speaks to How Golf facilities can continue positive momentum in 2025, citing insights from -SLRG research and commentary from President Jon Last

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    Taking Inventory: Golf Facility Owners’ Size up the State of the Market

    POSTED: 2025
    NGCOA CEO Jay Karen and SLRG’s Jon Last kicked off ForeUp’s Digital Summit with fresh insights from the 2025 Golf Business Pulse study.  Watch the presentation, here.

    (more…)



    Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago

    POSTED: March 17, 2025

    SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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