On the latest Insights & Innovators podcast, SLRG’s Jon Last is joined for a really important conversation with Eileen Campell about new imperatives for Insights professionals who want to rise above today’s somewhat shortsighted pursuit of quick and easy magic bullets.
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In the March Marketing Insider, SLRG’s Jon Last draws on recent insights to identify a “secret sauce” unique to sports marketing.
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ARDA’s January Vacation Ownership Sentiment Index, which measures the month-over-month-travel habits of 500 timeshare owners against 500 average US travelers – highlights continued strength in owner travel behavior this Spring Break season. Timeshare owners are not only planning to travel at higher rates than travelers overall, but they are also demonstrating confidence in going exactly […]
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Guest: Kyle Kalick, founder, Caddie Comfort. Description: Kalick has had a unique vantage point to discover what golfers want and need across varied experiences, including as a professional caddie at Kiawah Island’s Ocean Course. His start-up, Caddie Comfort, develops technically functional, premium soft goods at a competitive price. Sports & Leisure Research Group’s Jon Last and David […]
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In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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