In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
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Last Word
We’re Back… But Are We?
A week ago, I attended my seventh Major League Baseball game of the season, but it was markedly different from the previous games I’d attended. For the first time this year, there was someone not among my group sitting next to me. He informed me that he had received a COVID-19 vaccine, and graciously asked […]
Read More » Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
Read More » In Star-Obsessed Sports Culture, Does Emperor Have No Clothes?
In the lead item in the April 13th Marketing Insider, SLRG’s Jon Last takes a research driven look at the questionable over-emphasis on “star worship and hype in today’s sports coverage.
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Play ball: Sports fans eager to get into stadiums
A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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