SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf
KEY TAKEAWAYS
– 66% of Americans still express high levels of concern about inflation
– 72% of Americans agree “it has been very expensive to feed my family”
– The average American family needs $11,000 – $14,000 more a year to experience the same standard of living as they did prior to the pandemic- 42% of Owner/Operators expect more play than last year
