Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
Read More »
Back To Normal Barometer Media
Sports Fans’ Great Return To Normal That Wasn’t
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
Read More »
Golf Participation Surge Sustainability Looks Good as we Enter the Summer
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
Read More »
Consumers Want More Transparent ‘Green’ Messaging From Companies
Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging
Read More »
Two-Part Series on Return to Work / New Research Realities
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More »