More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
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Back To Normal Barometer Media
Six-in-10 OK with businesses banning unvaccinated from entering
Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.
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COVID Fatigue And The Return To Sports Venues
Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]
Read More »Golf Inc Summit – December 2020
SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
Watch the presentation here:
Survey: Technology innovation drives equipment price points
Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment
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