Barometer Media | Sports & Leisure Research Group

New Report Finds Americans Value Airline Credit Card Travel Rewards

POSTED: December 11, 2023

Insights from SLRG’s Consumer Optimism Barometer demonstrate how consumer’s value their airline credit cards and rewards.

Leveraging Numbers to Tell a Story

POSTED: October 24, 2023

The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.

F1rst Call – First Thought

POSTED: May 10, 2022

New Back to Normal Barometer data

Out of the Pandemic: Researcher’s Front Row Seat

POSTED: May 3, 2022

In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.

Does the Arrival of the New Normal End Golf’s Participation Party?

POSTED: April 1, 2022

The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season