New Back to Normal Barometer data
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Back To Normal Barometer Media
Out of the Pandemic: Researcher’s Front Row Seat
In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
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Does the Arrival of the New Normal End Golf’s Participation Party?
The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
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Will We Ever Be “Back to Normal?”
In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.
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The Transformation Of The Work Experience And Its Positive Golf Implications
As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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