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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
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Back To Normal Barometer Media

    F1rst Call – First Thought

    POSTED: May 10, 2022

    New Back to Normal Barometer data 

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    Out of the Pandemic: Researcher’s Front Row Seat

    POSTED: May 3, 2022

    In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.

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    Does the Arrival of the New Normal End Golf’s Participation Party?

    POSTED: April 1, 2022

    The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season 

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    Will We Ever Be “Back to Normal?”

    POSTED: January 27, 2022

      In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.

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    The Transformation Of The Work Experience And Its Positive Golf Implications

    POSTED: November 24, 2021

    As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.

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