The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.
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In his October Media Post column, SLRG’s Jon Last reflects on how all of the clamor about Taylor Swift and Travis Kelce is emblematic of how the NFL is marketing to a broader mass audience.
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SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Larry Hirsh reflects on SLRG insights and related discussion on the current consumer mindset, presented September 21st at the Golf Inc. Conference in Palm Springs.
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Sandy Cross, the PGA of America’s Chief People Officer, joins co-hosts Jon Last and David Klein to discuss the organization’s past, present and future [1:57] Today’s PGA of America [5:00] How the PGA’s mission has fueled progress toward greater inclusivity in golf [8:56] How PGA programs are supporting golf professionals’ career development [12:10] Inside the […]
Read More » What consumer perceptions on the massive upheaval in college sports can teach us about today’s sports marketing levers
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