In his December Marketing Insider piece, SLRG’s Jon Last reflects on how today’s economic model in sports is compromising many of the virtues that fans have historically connected with.
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Yearly Archives: 2023
New Report Finds Americans Value Airline Credit Card Travel Rewards
Insights from SLRG’s Consumer Optimism Barometer demonstrate how consumer’s value their airline credit cards and rewards.
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ARDA Launches Vacation Ownership Sentiment Index to Better Track & Understand U.S. Travel Behaviors
The American Resort Development Association has partnered with SLRG to launch a new Index, to provide ongoing insights into how Americans view leisure travel.
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Driver$: Setting the pace
Tagmarshal CEO Bodo Sieber joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of the “Driver$” podcast, to explore how his company’s latest technology seeks to enhance golf facility revenue within a crowded market.
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NGCOA RELEASES 2024 GOLF BUSINESS PULSE REPORT
SLRG has again partnered with the National Golf Course Owners’ Association for this comprehensive look at emerging trends and perspectives on golf facility operations.
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Top Trends to Watch For in 2024 and Beyond
SLRG Insights and analysis from Jon Last are prominently featured in the cover story of December’s PGA Magazine, which takes a look at critical success factors for golf course operations.
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What Golfers Want Now
SLRG research and commentary from Jon Last inform a current look at golfer attitudes and expectations during uncertain economic times.
Read More » In-Game Activations Continue To Break Through Clutter
Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.
Read More » Driver$: Technology innovation fuels ‘smart ranges’
Sports & Leisure Research Group’s Jon Last and David Klein are joined by Top Tracer Executive Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on course revenue enhancement CHAPTERS [0:45] The explosive growth in smart ranges [2:03] How technology is driving an increase in […]
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Leveraging Numbers to Tell a Story
The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.
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