Sports & Leisure Research Group recognizes that no two clients are alike. Our process stresses customized, client-centric solutions as opposed to pushing boilerplate methodologies, or the latest “shiny new” technique. Each engagement begins with a planning session that uncovers a client’s specific needs and renders an action plan that most efficiently meets them.
Efficient Planning
- Defining the business need
- Assessing existing secondary research for context
- Developing the appropriate methodology
- Consider cost realities
- Consider scope of findings
- Consider time requirements
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Implementation
- Setting detailed timetables with interim milestones
- Targeting the right sample
- Field work
- Reporting, analysis and strategy implementation