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First Call

    Driver$: GCSAA’s Rhett Evans reaches new heights

    POSTED: May 15, 2025

    Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]

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    Driver$: Golftec celebrates 30 years, 20 million golf lessons

    POSTED: April 2, 2025

    Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]

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    Driver$: A unique case study in golf destination marketing

    POSTED: March 13, 2025

    MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.

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    Driver$: The year ahead in the golf industry

    POSTED: February 12, 2025

    Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.

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    Why branding is about so much more than a great logo

    POSTED: December 11, 2024

    Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.

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