Morning Read

Pandemic may spur change to on-site experience

POSTED: November 14, 2020

As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]

Study: Golfers’ desire to travel is building

POSTED: November 6, 2020

Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten

Driver$: Inside The Golf Industry

POSTED: November 5, 2020

Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)

Course operators earn high marks on executing Back2Golf initiative

POSTED: October 30, 2020

Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game

Study: What’s holding people back from playing more golf?

POSTED: October 22, 2020

Sports and Leisure Research group finds that time and money aren’t the real inhibitors to greater engagement in golf.