Driver$: Callaway continues to push the boundaries of equipment marketing

Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation

Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future of golf ball and golf equipment marketing.

[1:10] Jason Finley’s 27 years at Callaway Golf
[2:41] Marketing golf balls as a challenger brand
[4:29] Today’s multi-tiered marketing strategy for packaged equipment sets
[6:23] How Callaway’s digital marketing leadership fits into equipment sales
[7:20] Unlocking equipment innovation and translating it for effective marketing
[10:40] Thoughts on technology, AI and the next decade of golf equipment marketing
[12:50] Triple Track’s evolution and synergy between putters and golf balls
[15:22] Alignment aids and customization

For more “Driver$: Inside the Golf Industry” episodes, click here.