SwingU

There are a lot of lazy narratives out there, and sports coverage is right in the crosshairs of this phenomenon. In an era of sound bytes, it’s a lot easier to rush to the premature canonization of superstars in team sports than to thoroughly examine the fact that without a strong and deep supporting cast, […]

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Probably since the shepherds first started playing what became golf, all who have sought to master it have recognized that its complex challenge and inherent difficulty have created a dichotomous relationship. Our research on both the sport’s allure and its high attrition rates are resolute in asserting golf’s difficulty and the frustration often encountered at […]

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Ten years ago, in the heart of the last recession, several doomsayers projected the demise of private golf clubs. The media was rife with stories about high profile clubs in and around major cities that were shuttering their doors forever. Our own research, even as recently as 2011, showed more than half of those at […]

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At last week’s PGA Merchandise Show in Orlando, I presented the results of our 11th annual golfer omnibus study. For over a decade, this survey, conducted at the immediate start of the new year, measures golfer attitudes, perceptions, behaviors and expectations for the year ahead. We field this research with a representative U.S. sample of […]

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It’s PGA Merchandise Show week, and that means that the golf industry will converge upon Orlando for the largest exhibition of new products that everyone has been talking about, as well as lots of items that no one ever expected to see. The Show will always hold a special place for me. During my eight […]

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