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Monthly Archives: February 2020

    Value And Price Not The Same In Golf Industry

    POSTED: February 20, 2020

    There are a lot of lazy narratives out there, and sports coverage is right in the crosshairs of this phenomenon. In an era of sound bytes, it’s a lot easier to rush to the premature canonization of superstars in team sports than to thoroughly examine the fact that without a strong and deep supporting cast, […]

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    2020 ASGCA study shows optimism among owners/operators

    POSTED: February 18, 2020

    The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study.  Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]

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    February 2020

    POSTED: February 12, 2020


    Confessions Of A Market Researcher: Sometimes It’s Good ‘Being Switzerland’

    POSTED: February 11, 2020

    Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1.  After being further frustrated by the esoteric answers of his CFO  and head of engineering, he calls in his insights chief to receive […]

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    2020 SLRG Omnibus Data

    POSTED: 2020

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.

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    Defining Success In An Era Of Gamification

    POSTED: February 11, 2020

    Probably since the shepherds first started playing what became golf, all who have sought to master it have recognized that its complex challenge and inherent difficulty have created a dichotomous relationship. Our research on both the sport’s allure and its high attrition rates are resolute in asserting golf’s difficulty and the frustration often encountered at […]

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    2020 ASGCA Golf Marketing TrendWatch

    POSTED: 2020

    Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented  at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.

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    Private Clubs: A Stabilizing New World

    POSTED: February 4, 2020

    Ten years ago, in the heart of the last recession, several doomsayers projected the demise of private golf clubs. The media was rife with stories about high profile clubs in and around major cities that were shuttering their doors forever. Our own research, even as recently as 2011, showed more than half of those at […]

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