While I admittedly stumbled upon it, sometimes, I wonder if I was predestined to be a golf marketing researcher. While other kids in my high school class doodled pictures of superheroes in the margins of their notebooks, I designed golf holes. I collected baseball cards, but rather than memorize the statistics off their backs, I […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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