SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2020.
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Yearly Archives: 2019
A Look At The Past Decade In The Golf Industry
It seems like the year 2020 has snuck up on us. In the final weeks of the decade, we’ll see a plethora of retrospectives and “Best of” lists. That’s not my intent here. For those of us who have been around the golf industry for a while, the year 2020 evokes a bit of an […]
Read More »December 2019
New Decade In Sports Marketing Amplifies Battle For Attention
In the December 2019 Media Post Marketing Sports, SLRG’s Jon Last reflect back on where we were at the close of the previous decade, and what has transpired over the ensuing ten years in sports marketing. Ten years ago in this space, as we entered the second decade of the 21st century, I wrote of […]
Read More » My Lifetime Love Affair With Golf Games
It’s that time of year again, where many of us scramble to find that perfect holiday gift. As golfers, we’ve all likely received well-intentioned but impractical golf-related stocking stuffers. Maybe it was an animal headcover, an electric putting cup, a golf bag pen holder or a desktop golf hole paperweight with metal golf balls […]
Read More » The Needs-Based Dynamic Of Golf Vacation Planning
With much of the country getting their first taste of wintry weather this past Thanksgiving weekend, many have likely begun thinking about that next great golf getaway. Earlier in my career, I spent a couple of years away from golf, overseeing marketing and research for a cruise line. One of the more fascinating dynamics of […]
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JJKeegan+ Accolade
“We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue. Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”
Read More » Tour Player Validation Matters To Consumers
Ask most golfers directly whether the fact that a certain Tour player’s use of specific brands or models of equipment makes a difference in their purchase decisions, and you’ll likely get a negative response or flat out denial. After all, it seems intuitive to golf fans and rank-and-file amateurs alike, that those at the apex […]
Read More » Optimizing Equipment Marketing Effectiveness Through Video
Over the past decade, golf equipment marketing has moved in lockstep with general product marketing trends to rely increasingly on digital video as a means to educate consumers and tell a compelling story. The benefits of sight, motion and sound are obvious, particularly in a format that is accessible anywhere, any time. But as I’ve […]
Read More » Changes in The Wide World of Sports Research
SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.
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