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Daily Archives: November 19, 2019

    Optimizing Equipment Marketing Effectiveness Through Video

    POSTED: November 19, 2019

    Over the past decade, golf equipment marketing has moved in lockstep with general product marketing trends to rely increasingly on digital video as a means to educate consumers and tell a compelling story. The benefits of sight, motion and sound are obvious, particularly in a format that is accessible anywhere, any time. But as I’ve […]

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    Changes in The Wide World of Sports Research

    POSTED: November 19, 2019

    SLRG’s Jon Last provided a brief update on the latest developments in sports industry research, on Bob Lederer’s Research Business Daily Report. Watch it here.

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