In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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Yearly Archives: 2019
The Slippery Slope of Defining Golf Participation
Ask the average non-golfer about trends in golf participation, and they may likely defer to a number of mainstream media articles from a few years ago, that like so much of today’s sensationalistic mainstream media coverage, sought to paint a gloom and doom death knell for golf. As one who has spent the bulk of […]
Read More »November 2019
2019 TTRA Market Outlook Forum Sports Travel White Paper
At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel. Read it, here
Golf’s Personal Allure: When We Only Have Time For Stars
If you look at sports coverage, today we are surrounded by unsubstantiated superlatives. Players and media are so quick to crown the latest G.O.A.T. in a constant battle for our attention. Zion Williamson remains the latest in a litany of pre-ordained NBA superstars, and he is yet to set foot on the court in a […]
Read More » The Golf Equipment Industry’s Growing Problem
I’ve often made the point that one of the fundamental hurdles that any marketer in a niche product category must face, is recognizing that there is a wide gap between their own mindset and purchase process and the focus of the target customer. This is particularly acute in an often insular vertical like golf equipment, […]
Read More » Golf Facilities Of The Future Blur Home And Office
For at least the past five years, it seems that there has hardly been a golf industry conference that hasn’t posited some vision of the disrupted and transformed golf facility. Surely you’ve heard the bluster: “Golf as we know it will not exist in 20 years; five years, 30 seconds.” Many of these prognostications strike […]
Read More » How Digital Is Transforming The Tournament Experience
Golf fans should be pretty excited by some news that they may have missed last week. Somewhat quietly, the PGA TOUR announced that they would be offering streaming coverage of every shot at next year’s Tournament Player’s Championship. One has to think that this may be a precursor to the not too distant future of […]
Read More » Fair-Pay-To-Play Act Response Could Be NCAA’s Defining Moment
Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.
Read More » Proper Measurement of Player Satisfaction—Lessons from Casinos
At the Golf, Inc. strategies conference two weeks ago, both my keynote presentation and numerous entities around the exhibit hall sought to provide insights and solutions towards the goal of improving golfer satisfaction. In previous columns, I’ve spoken about what our research has consistently shown to be some of the key drivers of satisfaction in […]
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