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Yearly Archives: 2019

    Customized Experiences Gain Importance In Live Sports Environment

    POSTED: November 12, 2019

    In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.

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    The Slippery Slope of Defining Golf Participation

    POSTED: November 12, 2019

    Ask the average non-golfer about trends in golf participation, and they may likely defer to a number of mainstream media articles from a few years ago, that like so much of today’s sensationalistic mainstream media coverage, sought to paint a gloom and doom death knell for golf. As one who has spent the bulk of […]

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    November 2019

    POSTED: November 6, 2019


    2019 TTRA Market Outlook Forum Sports Travel White Paper

    POSTED: 2019

    At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel.  Read it, here

    Download PDF


    Golf’s Personal Allure: When We Only Have Time For Stars

    POSTED: November 5, 2019

    If you look at sports coverage, today we are surrounded by unsubstantiated superlatives. Players and media are so quick to crown the latest G.O.A.T. in a constant battle for our attention. Zion Williamson remains the latest in a litany of pre-ordained NBA superstars, and he is yet to set foot on the court in a […]

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    The Golf Equipment Industry’s Growing Problem

    POSTED: October 29, 2019

    I’ve often made the point that one of the fundamental hurdles that any marketer in a niche product category must face, is recognizing that there is a wide gap between their own mindset and purchase process and the focus of the target customer. This is particularly acute in an often insular vertical like golf equipment, […]

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    Golf Facilities Of The Future Blur Home And Office

    POSTED: October 22, 2019

    For at least the past five years, it seems that there has hardly been a golf industry conference that hasn’t posited some vision of the disrupted and transformed golf facility. Surely you’ve heard the bluster: “Golf as we know it will not exist in 20 years; five years, 30 seconds.” Many of these prognostications strike […]

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    How Digital Is Transforming The Tournament Experience

    POSTED: October 15, 2019

    Golf fans should be pretty excited by some news that they may have missed last week. Somewhat quietly, the PGA TOUR announced that they would be offering streaming coverage of every shot at next year’s Tournament Player’s Championship. One has to think that this may be a precursor to the not too distant future of […]

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    Fair-Pay-To-Play Act Response Could Be NCAA’s Defining Moment

    POSTED: October 8, 2019

    Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.

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    Proper Measurement of Player Satisfaction—Lessons from Casinos

    POSTED: October 7, 2019

    At the Golf, Inc. strategies conference two weeks ago, both my keynote presentation and numerous entities around the exhibit hall sought to provide insights and solutions towards the goal of improving golfer satisfaction. In previous columns, I’ve spoken about what our research has consistently shown to be some of the key drivers of satisfaction in […]

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