In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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Daily Archives: November 12, 2019
The Slippery Slope of Defining Golf Participation
Ask the average non-golfer about trends in golf participation, and they may likely defer to a number of mainstream media articles from a few years ago, that like so much of today’s sensationalistic mainstream media coverage, sought to paint a gloom and doom death knell for golf. As one who has spent the bulk of […]
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