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Daily Archives: October 7, 2019

    Proper Measurement of Player Satisfaction—Lessons from Casinos

    POSTED: October 7, 2019

    At the Golf, Inc. strategies conference two weeks ago, both my keynote presentation and numerous entities around the exhibit hall sought to provide insights and solutions towards the goal of improving golfer satisfaction. In previous columns, I’ve spoken about what our research has consistently shown to be some of the key drivers of satisfaction in […]

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