On the latest episode of MRII’s Insights & Innovators podcast series, SLRG’s Jon Last speaks with the University of Georgia’s Dr. Marcus Cuhna about new priorities in market research education and training and how they will impact the next generation of business leaders.
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Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
Read More » In the latest episode of MRII’s Insights & Innovators, SLRG President Jon Last dives deeply into current and future definitions of leadership with Crispin Beale, CEO of Insights 250 the organization that recognizes and promotes those visionaries transforming the insights profession. Last and Beale look at those qualities that spur innovation and achievement and what this […]
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December is the time of year when market researchers like myself look to synthesize our observations about consumer sentiment to think about the year ahead. From a sports marketing standpoint, I like what I am seeing. A Break in the Malaise? Sports has always been seen as an oasis from the stresses of daily life. […]
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Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.
Read More » In Media Post, SLRG President Jon Last shares new insights with implications for the marketing of youth sports.
Read More » SLRG President Jon Last sits down with Quester’s Brett Townsend to discuss the state of the insights industry and how Brett’s new book diagnoses critical success factors. Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research […]
Read More » New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America Upon his inauguration as the PGA of America’s 44th president, Augusta Ranch Golf Club owner Don Rea Jr., joins Jon Last and David Klein to share his personal and professional journey, as well […]
Read More » U.S. Kids’ John Bryan has led PGA sections and helped to foster player development for decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on making a difference through golf and where the game needs to go John Bryan, U.S. Kids Golf’s vice president of sales and marketing, has led […]
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The Q3 Vacation Ownership Sentiment Index is now available.
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.
The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.
The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including
Click here to view and download