Morning Read | Sports & Leisure Research Group

Survey: Technology innovation drives equipment price points

POSTED: December 3, 2020

Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment

Driver$: Episode 2

POSTED: November 28, 2020

Bill Houghton; Board Chair-American Association of Retirement Communities: Jon Last and David Klein welcome Bill Houghton, who provides a look at the evolution and current drivers of the golf related amenity real estate industry (12 minutes)

Pandemic may spur change to on-site experience

POSTED: November 14, 2020

As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]

Study: Golfers’ desire to travel is building

POSTED: November 6, 2020

Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten

Driver$: Inside The Golf Industry

POSTED: November 5, 2020

Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)