Sports marketers need to step up their game against a broader leisure market now better able to compete than at any previous point in the post-pandemic period.
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Monthly Archives: May 2023
Golf takes off in the Great White North
Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group’s Jon Last and David Klein are joined on the “Driver$” podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what’s driving golf’s business success in the country.
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