SLRG research and commentary from Jon Last inform a current look at golfer attitudes and expectations during uncertain economic times.
Read More »Monthly Archives: November 2023
In-Game Activations Continue To Break Through Clutter
Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.
Read More »Driver$: Technology innovation fuels ‘smart ranges’
Sports & Leisure Research Group’s Jon Last and David Klein are joined by Top Tracer Executive Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on course revenue enhancement CHAPTERS [0:45] The explosive growth in smart ranges [2:03] How technology is driving an increase in […]
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