SLRG’s Jon Last delivered the keynote presentation to members of Golf Ontario on Tuesday November 22, covering off on the latest golfer and facility operator insights as well as global economic trends and their implications for the industry. Download the presentation below!
SLRG President Jon Last unveiled new research on traveler attitudes and plans amidst the dueling forces of COVID “liberation: and record setting inflation at The American Society of Travel Advisors (ASTA) Premium Business Summit. Read all about it below!
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.Read More »
SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.Read More »
SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.
With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.Read More »
SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.Read More »
Watch the latest episode in our new video series: MRII Research Perspectives. Join us for a conversation with Jon Last on compelling insights regarding U.S. consumer attitudes and behaviors.
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.Read More »
Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.Read More »