SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023Read More »
Yearly Archives: 2022
PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?
Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.Read More »
Sports For The Non-Sports Fan: Marketing Recipe Worth Following
In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.Read More »
THE POST PANDEMIC GOLF BOOM MEETS AN UNCERTAIN ECONOMY
SLRG’s Jon Last delivered the keynote presentation to members of Golf Ontario on Tuesday November 22, covering off on the latest golfer and facility operator insights as well as global economic trends and their implications for the industry. Download the presentation below!
FALL 2022 CONSUMER TRAVEL SENTIMENTS
SLRG President Jon Last unveiled new research on traveler attitudes and plans amidst the dueling forces of COVID “liberation: and record setting inflation at The American Society of Travel Advisors (ASTA) Premium Business Summit. Read all about it below!
What’s In A Name? A Lot, When It Comes To Sports
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.Read More »
Golfonomics – What does the future hold for golf courses & clubs?
SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.Read More »
Master Planning and the State of the Golf Industry
SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.
College Sports’ Connection Challenge
With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.Read More »
Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar
SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.Read More »