Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
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Yearly Archives: 2022
Inflation, the COVID Participation Surge and Golf Facility Pricing Strategy
There are conflicting economic and societal forces impacting golf facility pricing strategies. This latest research infused piece takes a look at where it may all net out.
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A Consumer/Culture Based Approach to Private Club Analysis
In his latest blog, Golf Property Analysts’ Larry Hirsh speaks of how his firm is partnering with SLRG to incorporate the important element of a club’s social fabric and culture into master planning initiatives
Read More » True Story: Sports Remains At Apex Of Passion Marketing
Sometimes the best illustration of sports’ power to create unique connections with fans happens organically. In the July Media Post Marketing Sports, SLRG’s Jon Last reflects on how he was recently witness to such an example
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Understanding the Golfers at Your Course
Extensive SLRG golfer experience research helps inform and define how the USGA Green Section is segmenting golfers based on engagement and connection to the game. Click below to view the article.
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Summer 2022 ASTA Travel Pulse
New research from SLRG on traveler attitudes and plans amidst the dueling forces of “COVID liberation” and record setting inflation were unveiled at The National Press Club in Washington, D.C. on June 21st. Watch the fifteen minute presentation below, and download the slides with the button “Download PDF”
Golf Business LIVE: June 2022 | Special Guest Jon Last
Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.
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NGCOA RELEASES 2022 GOLF BUSINESS PULSE REPORT: A VIEW INTO THE CHANGING INDUSTRY OF GOLF OPERATIONS
SLRG has partnered with the National Golf Course Owners Association to release the 2022 Golf Business Pulse Report, a comprehensive look at trends in golf facility operations
Read More » It’s U.S. Open Week — Can We Stop Talking About LIV Golf?
In Media Post, we look past the sensationalist headlines and question whether all of the rancor regarding the LIV Golf series is justified.
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Why is a handicap so important? (And see how the USGA made it easier than ever to get one)
An informative piece on handicapping includes SLRG research comparing those with and without USGA handicaps.
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