SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
Our nationally acclaimed Back to Normal Barometer and recently released NGCOA Golf Business Pulse 2022 report continue to track facility operator and consumer attitudes and behaviors as the golf industry and leisure industry in general, navigate around a myriad of issues thwarting a return to pre-pandemic normalcy. As we speak with facility owners and operators, the big question continues to revolve around where things will flesh out as the pandemic driven golf boom meets an uncertain economy.
How compelling an offering facility operators can provide to this new influx of players, without disillusioning core customers will greatly determine whether 2023 will continue along the upswing that we’ve enjoyed over the past few seasons. In the Business Pulse study, there was alignment in the recognition that the industry needs to do a better job of cultivating these new players beyond their initial onboarding. 87% of owners agree that “Golf needs to do a better job of managing the customer journey of golfers once they complete their initial introduction to the game.” We would like to see this manifest itself in a better understanding of golfer needs as they navigate the transition from beginner to regular participant, and this will start with a better examination of how the golfer lifecycle intertwines with some of the macro redefinition of work-life balance, discussed above.