Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment
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Back To Normal Barometer Media
NGCOA Canada Golf Business Conference
The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here
Pandemic may spur change to on-site experience
As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]
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Sports Saturation? To Everything, There Is A Season
Our ongoing pulsing of sports fan sentiment throughout the COVID-19 pandemic continues to unpack attitudinal shifts. Recall that early on, when sports were shut down, data revealed significant pent-up fan demand that manifested itself in higher engagement levels across a variety of digital content. It was possible to foreshadow the initial spikes in interest and […]
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Study: Golfers’ desire to travel is building
Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten
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