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Back To Normal Barometer Media

    Sports Fans’ Great Return To Normal That Wasn’t

    POSTED: July 15, 2021

    In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.

    Read More »

    Golf Participation Surge Sustainability Looks Good as we Enter the Summer

    POSTED: July 7, 2021

    Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly. 

    Read More »

    Consumers Want More Transparent ‘Green’ Messaging From Companies

    POSTED: June 18, 2021

    Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging 

    Read More »

    Two-Part Series on Return to Work / New Research Realities

    POSTED: June 15, 2021

    In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.

    Read More »

    Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events

    POSTED: May 11, 2021

    While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place. 

    Read More »

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