Back To Normal Barometer Media | Sports & Leisure Research Group

Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events

POSTED: May 11, 2021

While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.

Play ball: Sports fans eager to get into stadiums

POSTED: April 4, 2021

A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.

Nearly 8 out of 10 vaccinated Americans back vaccine passport

POSTED: March 23, 2021

America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]

Unpacking The Path To “Back To Normal”… Eleven Months And Still Counting

POSTED: March 23, 2021

Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind. First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling. Secondly, there was a desire to develop a continuous […]

Poll Shows Majority Believe Once COVID-19 Vaccines Are Widely Available, Government Should Not Dictate Size Of Gatherings Outside The Home

POSTED: March 15, 2021

The latest Back to Normal Barometer shows a majority of Americans favoring the lifting of all COVID related restrictions, once enough vaccines are available for all who want them.