Back To Normal Barometer Media | Sports & Leisure Research Group

Sports Fans’ Great Return To Normal That Wasn’t

POSTED: July 15, 2021

In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.

Golf Participation Surge Sustainability Looks Good as we Enter the Summer

POSTED: July 7, 2021

Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.

Consumers Want More Transparent ‘Green’ Messaging From Companies

POSTED: June 18, 2021

Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging

Two-Part Series on Return to Work / New Research Realities

POSTED: June 15, 2021

In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.

Research-Driven Perspective: It’s Time To Fully Open Up Sporting Events

POSTED: May 11, 2021

While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.