Barometer Media | Sports & Leisure Research Group

COVID-19 delta variant leaving cascade of events in its wake

POSTED: August 2, 2021

The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks

Just 41% buy into Biden re-masking and only 40% will wear one

POSTED: July 29, 2021

Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.

Sports Fans’ Great Return To Normal That Wasn’t

POSTED: July 15, 2021

In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.

Golf Participation Surge Sustainability Looks Good as we Enter the Summer

POSTED: July 7, 2021

Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.

Consumers Want More Transparent ‘Green’ Messaging From Companies

POSTED: June 18, 2021

Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging