A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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Back To Normal Barometer Media
Nearly 8 out of 10 vaccinated Americans back vaccine passport
America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]
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Unpacking The Path To “Back To Normal”… Eleven Months And Still Counting
Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind. First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling. Secondly, there was a desire to develop a continuous […]
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Poll Shows Majority Believe Once COVID-19 Vaccines Are Widely Available, Government Should Not Dictate Size Of Gatherings Outside The Home
The latest Back to Normal Barometer shows a majority of Americans favoring the lifting of all COVID related restrictions, once enough vaccines are available for all who want them.
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Goldilocks And The Return To Live Spectator Sports
With Covid vaccines rolling out and attendance restrictions being rolled back, Here’s what sports marketers need to be asking once they get past the early latent demand. Our latest Back to Normal Barometer insights provide what you need to know to drive fans back into stadiums and arenas. SLRG President Jon Last in Media Post’s […]
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