In the lead item in the April 13th Marketing Insider, SLRG’s Jon Last takes a research driven look at the questionable over-emphasis on “star worship and hype in today’s sports coverage.
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Play ball: Sports fans eager to get into stadiums
A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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