In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
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Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
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Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging
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In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More » A week ago, I attended my seventh Major League Baseball game of the season, but it was markedly different from the previous games I’d attended. For the first time this year, there was someone not among my group sitting next to me. He informed me that he had received a COVID-19 vaccine, and graciously asked […]
Read More » While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
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The State of Country Club Communities Jason Becker, Co-Founder of Golf Life Navigators, enjoys a unique vantage point to learn what people want in golf real estate. His business uses data to match those seeking the country club lifestyle with specific sunbelt communities most likely to meet their needs. Here’s what he’s seeing in today’s market.
Read More » In the lead item in the April 13th Marketing Insider, SLRG’s Jon Last takes a research driven look at the questionable over-emphasis on “star worship and hype in today’s sports coverage.
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A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
Read More » The USGA’s Chris DeToro on Drive, Chip and Putt and Junior Golf: We welcome Chris to unpack the lead up to the National Drive, Chip and Putt finals on April 4 in Augusta, as well as a broader perspective on the business of Junior Golf Programs.
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