Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up
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Yearly Archives: 2021
Sports Marketing’s Biggest Storylines Still Revolve Around Fan Receptivity
A look at three major sports marketing storylines that the industry is focused on, and what we are hearing from the customer.
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The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume
Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.
Read More » A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World
Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.
Read More »New and Updated for 2021: SLRG’s Comprehensive White Paper on Sports Return on Investment (ROI)
Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.
Golf Inc. Advisers of the Year
SLRG’s Jon Last has been named to Golf Inc.’s list of top industry advisors of the year, citing the Back to Normal Barometer and how the firm’s consumer research has informed the industry throughout the COVID 19 pandemic.
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COVID-19 delta variant leaving cascade of events in its wake
The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks
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Just 41% buy into Biden re-masking and only 40% will wear one
Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
Read More » Sports Fans’ Great Return To Normal That Wasn’t
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
Read More » Golf Participation Surge Sustainability Looks Good as we Enter the Summer
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
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