In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
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In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
Read More »As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
Read More »As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
Read More »The previously immovable obstacle of finding more time to engage in sports, or any leisure activity, has potentially been transformed
Read More »Golf Property Analysts President Larry Hirsh shares his reflections on the recently completed Golf, Inc. Strategies Summit, sharing some of the most recent SLRG findings shared with conference attendees.
Read More »Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being served up
Read More »A look at three major sports marketing storylines that the industry is focused on, and what we are hearing from the customer.
Read More »Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.
Read More »Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.
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