Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.Read More »
Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.Read More »
Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.
SLRG’s Jon Last has been named to Golf Inc.’s list of top industry advisors of the year, citing the Back to Normal Barometer and how the firm’s consumer research has informed the industry throughout the COVID 19 pandemic.Read More »
The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masksRead More »