Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.
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More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
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Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.
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Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]
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SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
Watch the presentation here: