In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.
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Barometer Media
The Transformation Of The Work Experience And Its Positive Golf Implications
As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times
As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market
Read More » The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume
Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.
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A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World
Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.
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