Back To Normal Barometer Media | Sports & Leisure Research Group

Goldilocks and the Post Pandemic Golfer: Finding the “Just Right” in These “Unique” Times

POSTED: November 18, 2021

As we move toward a new normal, can golf sustain the surge in participation that came from COVID 19? Using the Back to Normal Barometer and other recent research, the cover story from SLRG’s Jon Last explores the attitudes and behaviors of golfers and how to leverage current competitive advantage in a post pandemic market

The COVID Hangover, Changing Workplace Patterns and Their Positive Impact on Future Rounds Volume

POSTED: August 25, 2021

Golf Business Weekly features current Back to Normal Barometer findings on how a less than optimal return to no golf leisure activities suggests greater sustainability for the surge in rounds played.

A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World

POSTED: August 10, 2021

Sports venues are back to full capacity, but another COVID spike and the “new normal” are posing challenges for marketers who want to understand the return on their investment within this environment. Marketing Insider, this month, feeds off our ongoing fan research to suggest a new measure that you should be thinking about.

COVID-19 delta variant leaving cascade of events in its wake

POSTED: August 2, 2021

The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks

Just 41% buy into Biden re-masking and only 40% will wear one

POSTED: July 29, 2021

Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.