Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.
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Monthly Archives: January 2022
First Thought
MONDAY JAN 31, 2022 Golf course renovations are a thing these days and, according to the recent “Golf Facility Market Trend Watch” report commissioned by the American Society of Golf Course Architects and conducted by Sports and Leisure Research Group, 56 percent of architects expect a renovation revenue increase over the next two years. A four-year low […]
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2022 ASGCA study shows continued optimism among all aspects of golf industry
Reporting from SLRG’s annual Golf Facility Market Trendwatch study leads off the latest issue of ASGCA insights. This year’s release highlights continued market optimism as well as quantifies the magnitude of the labor challenges confronting golf course operations.
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Will We Ever Be “Back to Normal?”
In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.
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2022 ASGCA STUDY SHOWS CONTINUED OPTIMISM AMONG ALL ASPECTS OF GOLF INDUSTRY
Coverage of the American society of Golf Course Architects’ 2022 Market Trendwatch study, conducted by SLRG, quantifies the labor crunch at golf facilities and details the increase in Master planning projects, among other insights.
Read More »Golf Market Trends 2022
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Wednesday, January 26th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we take a deep dive on the competitive leisure market and its impact on the sustainability of golf’s participation surge. As always, we’ll look at the consumer mindset and state of the golf business for 2022 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Click here to watch the presentation.
Consumer Trends in 2022 & Beyond: A Global Outlook
SLRG President Jon Last joined Market Research Institute International (MRII) Executive Director Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. Over 700 attended the webinar. You can watch a replay of the presentation above, or download the deck below.
Consumer Trends in 2022 and Beyond: Special Q&A
SLRG’s Jon Last joined the Live with Dan Podcast to discuss more trends driving consumer spending, leisure participation, the research industry and business in general, in a free flowing Q&A discussion. Watch it here.
Sports Marketing Can Break Through ‘New Normal’ Isolation
With fresh attitudinal data showing a higher sense of isolation being felt by Americans, today, Jon Last’s lead story in the January 11, 2022 Marketing Insider points to the amplified opportunity presented to sports marketers.
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Why This College Football Playoff Looms So Large For Fans, Marketers
SLRG’s Jon Last informs the lead story in the January 7, 2022 Marketing Daily with fresh insights on how this year’s College Football Championship is resonating with fans and event enthusiasts.
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