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Back To Normal Barometer Media

    Driver$: Inside The Golf Industry

    POSTED: November 5, 2020

    Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability  (18 minutes)

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    Course operators earn high marks on executing Back2Golf initiative

    POSTED: October 30, 2020

    Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game

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    NCGOA Golf Business Podcast – Episode 62: J. Last, Sports & Leisure Research

    POSTED: October 29, 2020

    Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.

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    Are people hoarding toilet paper again?

    POSTED: October 27, 2020

    POWAY, Calif. — It feels like déjà vu . Some shoppers are reporting seeing a shortage of toilet paper again. There are concerns people may be hoarding supplies because of another coronavirus resurgence and the uncertainty of the upcoming election. “I think we’re going to have the same problem we had when the pandemic started,” […]

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    With fears of a contested election growing, more Americans stock up to ride out the discord

    POSTED: October 23, 2020

    A nationwide tracking poll this month found that 58 percent of those surveyed said they’re stocking up on essential goods, up six points from the same poll last month.

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