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Monthly Archives: March 2021

    Driver$: Episode 8

    POSTED: March 23, 2021

    The USGA’s Chris DeToro on Drive, Chip and Putt and Junior Golf:    We welcome Chris to unpack the lead up to the National  Drive, Chip and Putt finals on April 4 in Augusta, as well as a broader perspective on the business of Junior Golf Programs.

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    Nearly 8 out of 10 vaccinated Americans back vaccine passport

    POSTED: March 23, 2021

    America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]

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    Unpacking The Path To “Back To Normal”… Eleven Months And Still Counting

    POSTED: March 23, 2021

    Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind.  First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling.  Secondly, there was a desire to develop a continuous […]

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    Poll Shows Majority Believe Once COVID-19 Vaccines Are Widely Available, Government Should Not Dictate Size Of Gatherings Outside The Home

    POSTED: March 15, 2021

    The latest Back to Normal Barometer shows a majority of Americans favoring the lifting of all COVID related restrictions, once enough vaccines are available for all who want them.

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    Goldilocks And The Return To Live Spectator Sports

    POSTED: March 11, 2021

    With Covid vaccines rolling out and attendance restrictions being rolled back,  Here’s what sports marketers need to be asking once they get past the early latent demand. Our latest Back to Normal Barometer insights provide what you need to know to drive fans back into stadiums and arenas. SLRG President Jon Last in Media Post’s […]

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    Golf industry remains resilient

    POSTED: March 11, 2021

    SLRG’s Golf Market TrendWatch Study, conducted with the ASGCA, shines a light on some intriguing shifts in golf facility trends.  

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    Vaccine Hesitancy: A Major Barrier to Getting Back to Normal

    POSTED: March 4, 2021

    Being quarantined for almost a year, many of us have had conversations about the first non-socially-distant experience we’ll have once we’ve all been vaccinated. Attending a concert, taking a vacation more than 50 miles from your home, seeing a ball game, going to eat indoors at a restaurant, or even having your first major family […]

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