Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
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Monthly Archives: July 2021
Sports Fans’ Great Return To Normal That Wasn’t
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
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Golf Participation Surge Sustainability Looks Good as we Enter the Summer
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
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