A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition
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Last Word
Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.
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Green light for course projects
The Spring issue of the American Society of Golf Course Architects’ By Design features highlights from the new ASGCA Trend Watch, with comments from SLRG President Jon Last
Read More » Sports As The New ‘Cocooning’ Activity
It’s a winter of discontent according to fresh SLRG data. However, Jon Last’s lead item for the February 8, 2022 Marketing insider asserts that sports can insert itself as a comforting and communal force.
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December US Golf Rounds Played Report Surprising Increase; Consumer Sentiment Surveys Point to Strong 2022
Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.
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