SLRG Founder and President Jon Last was named to Golf Inc.’s list of top golf industry consultants and advisors. See what they had to say about it
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Last Word
Live Sports Is Delivering On Its Value Proposition
As someone who has been both a consumer and a researcher of the sports business for more years than today’s most coveted audience demographic has been alive, I’ve seen plenty of commentary on the meteoric rise of costs to attend and watch live sports. With overall inflation and prices for consumer goods continuing to be […]
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Driver$: Golf’s renaissance woman
NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]
Read More » The Generational Divide In Sports Marketing
In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing
Read More » Promotional Sports Giveaways As A Value Tactic
In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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