December is the time of year when market researchers like myself look to synthesize our observations about consumer sentiment to think about the year ahead. From a sports marketing standpoint, I like what I am seeing. A Break in the Malaise? Sports has always been seen as an oasis from the stresses of daily life. […]
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Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.
Read More » In Media Post, SLRG President Jon Last shares new insights with implications for the marketing of youth sports.
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SLRG President Jon Last sits down with Quester’s Brett Townsend to discuss the state of the insights industry and how Brett’s new book diagnoses critical success factors. Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research […]
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New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America Upon his inauguration as the PGA of America’s 44th president, Augusta Ranch Golf Club owner Don Rea Jr., joins Jon Last and David Klein to share his personal and professional journey, as well […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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