SLRG research has shown a resurgence in fan interest in baseball. Now with the institution of the pitch clock, the media world is noticing as well!
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Last Word
Driver$: Building the perfect golf app
Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]
Read More » Sports: Individualism Runs Amuck. Whatever Happened to T.E.A.M.?
SLRG president Jon Last takes a research driven look at why putting a sports marketing emphasis on individual players may be easier, but ultimately less effective than building brands around teams.
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The Advocacy Machine Behind the Diversity Mission
A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers.
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Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond
SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead. Click here to watch the show.
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