Shiny state of the art new sports venues like the Intuit Dome in Los Angeles are oozing with innovative new connection points for event attendees. But they may also be amplifying the growing high tech vs high touch generational divide. My latest for Media Post.
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Amos Stephens and Vicky Urbina bring great passion and thoughtful operational strategies to their golf facility in Wasilla, Alaska. They join Sports and Leisure Research Group’s Jon Last and David Klein for a candid and eye opening look at what it takes to deliver a premium golf experience in our 49th state. Guests: Settlers Bay Golf Course’s […]
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On the latest Insights & Innovators podcast, SLRG’s Jon Last is joined for a really important conversation with Eileen Campell about new imperatives for Insights professionals who want to rise above today’s somewhat shortsighted pursuit of quick and easy magic bullets.
Read More » In the March Marketing Insider, SLRG’s Jon Last draws on recent insights to identify a “secret sauce” unique to sports marketing.
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ARDA’s January Vacation Ownership Sentiment Index, which measures the month-over-month-travel habits of 500 timeshare owners against 500 average US travelers – highlights continued strength in owner travel behavior this Spring Break season. Timeshare owners are not only planning to travel at higher rates than travelers overall, but they are also demonstrating confidence in going exactly […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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