In my nonprofessional life, I’m still an active participant in sports, both as weekend warrior and youth sports administrator. I still strongly subscribe to principles of fairness and inclusivity. I’ve advocated for making sports safer and more welcoming through positive reinforcement rather than negativity or punishment, to motivate and grow broader participation and fan engagement. […]
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The timeshare industry continues to perform steadily amid a complex and uncertain macroeconomic environment. Sales trends from ARDA’s 2025 H2 Report show positive year-over-year growth in Q3, with only minor late-period softening in Q4. The Vacation Ownership Sentiment Index, which measures month-over-month travel habits of 500 timeshare owners against 500 average U.S. travelers, is up year-over-year, reflecting sustained confidence […]
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A look at the truth behind the cost of golf today, includes quotes from SLRG’s Jon Last.
Read More » Shiny state of the art new sports venues like the Intuit Dome in Los Angeles are oozing with innovative new connection points for event attendees. But they may also be amplifying the growing high tech vs high touch generational divide. My latest for Media Post.
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Amos Stephens and Vicky Urbina bring great passion and thoughtful operational strategies to their golf facility in Wasilla, Alaska. They join Sports and Leisure Research Group’s Jon Last and David Klein for a candid and eye opening look at what it takes to deliver a premium golf experience in our 49th state. Guests: Settlers Bay Golf Course’s […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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