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  • Who We Are
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Last Word

    Baseball Is FINALLY Getting Some Media Love

    POSTED: April 17, 2023

    SLRG research has shown a resurgence in fan interest in baseball.  Now with the institution of the pitch clock, the media world is noticing as well!

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    Driver$: Building the perfect golf app

    POSTED: March 25, 2023

    Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]

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    Sports: Individualism Runs Amuck. Whatever Happened to T.E.A.M.?

    POSTED: March 15, 2023

    SLRG president Jon Last takes a research driven look at why putting a sports marketing emphasis on individual players may be easier, but ultimately less effective than building brands around teams.

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    The Advocacy Machine Behind the Diversity Mission

    POSTED: March 10, 2023

    A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers. 

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    Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond

    POSTED: March 10, 2023

    SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead.  Click here to watch the show.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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