Our ongoing pulsing of sports fan sentiment throughout the COVID-19 pandemic continues to unpack attitudinal shifts. Recall that early on, when sports were shut down, data revealed significant pent-up fan demand that manifested itself in higher engagement levels across a variety of digital content. It was possible to foreshadow the initial spikes in interest and […]
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Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten
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Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)
Read More » Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game
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Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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