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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
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    • SwingU
  • B-T-N Barometer
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    • Back To Normal Barometer Media

Last Word

    Golfonomics – What does the future hold for golf courses & clubs?

    POSTED: October 22, 2022

    SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.

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    College Sports’ Connection Challenge

    POSTED: October 13, 2022

    With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.

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    Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar

    POSTED: September 30, 2022

    SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.

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    Sports, Leisure Consumer Investment Paradox: Value Supersedes Cost

    POSTED: September 15, 2022

    Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.

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    Are Sports And Leisure Activities Becoming More Recession-Proof?

    POSTED: August 11, 2022

    Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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