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Last Word

    Latest from Sports & Leisure Research Group – NGCOA

    POSTED: May 15, 2025

    Golf’s Waiting Game:  The latest consumer attitudinal research informs SLRG’s snapshot on expectations for the health of the golf industry, as part of National Golf Course Owners’ Association’s Research Center.

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    Driver$: GCSAA’s Rhett Evans reaches new heights

    POSTED: May 15, 2025

    Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]

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    How did you get there? Jon Last

    POSTED: April 21, 2025

    James Endersby sits down with SLRG founder/President Jon Last for a candid discussion about his career and the current state of the marketing research industry.

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    AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft

    POSTED: April 21, 2025

    From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie’s unique career journey from sports and entertainment management to her pivotal role […]

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    A Look at the Next Generation of Insights Professionals with James Endersby, Opinium

    POSTED: April 21, 2025

    Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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