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  • Who We Are
    • Our Team
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Last Word

    Goldilocks And The Return To Live Spectator Sports

    POSTED: March 11, 2021

    With Covid vaccines rolling out and attendance restrictions being rolled back,  Here’s what sports marketers need to be asking once they get past the early latent demand. Our latest Back to Normal Barometer insights provide what you need to know to drive fans back into stadiums and arenas. SLRG President Jon Last in Media Post’s […]

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    Golf industry remains resilient

    POSTED: March 11, 2021

    SLRG’s Golf Market TrendWatch Study, conducted with the ASGCA, shines a light on some intriguing shifts in golf facility trends.  

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    Vaccine Hesitancy: A Major Barrier to Getting Back to Normal

    POSTED: March 4, 2021

    Being quarantined for almost a year, many of us have had conversations about the first non-socially-distant experience we’ll have once we’ve all been vaccinated. Attending a concert, taking a vacation more than 50 miles from your home, seeing a ball game, going to eat indoors at a restaurant, or even having your first major family […]

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    TRUTH IN NUMBERS: Sports marketing research proves racing’s rise during the pandemic

    POSTED: February 24, 2021

    Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.

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    Driver$: Episode 7

    POSTED: February 23, 2021

    Driver$ Episode 7:  Bob Levey on Celebrity/Charity Golf Events in the COVID Era:   We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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