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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
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    • SwingU
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Last Word

    Monthly AIF Research At A Glance

    POSTED: February 18, 2026

    The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.

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    What’s ahead for the golf business in 2026?

    POSTED: February 18, 2026

    SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.

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    The Battle For Authenticity In Sports Marketing

    POSTED: February 18, 2026

    In his latest column for Media Post, SLRG’s Last taps into recent insights to cast a critical and actionable eye towards more effective sports marketing.

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    Timeshare Owners Ski Three Times More Often Than Average Travelers

    POSTED: January 21, 2026

      ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.

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    For Better or Worse, Shifting Attitudes Are Fueling Kids’ Pay-For-Play Travel Sports Clubs

    POSTED: January 15, 2026

    A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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