Maybe it’s because I’m a market researcher, or because I’m one of those people caught between the simplistic definitions of two generations, but a popular topic of late is how to deliver sports content in the most inclusive way. Hopefully, we can all embrace the marketing mantra of “meeting customers where they are.” But what […]
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Guests: Casa de Campo Resort and Villas’ Gilles Gagnon, golf director emeritus, and Jason Kycek, director of sales and chief marketing officer. Description: For 50 years, Casa de Campo Resort and Villas in La Romana, Dominican Republic, has been an innovative resort that continues to break new ground in the Caribbean. Gagnon and Kycek unpack the impetus […]
Read More » Clutter has become a bit of a double-edged sword in sports marketing. On the positive side, the proliferation of innovative new promotional inventory has opened up sponsorship to a deeper array of brands across a wide swath of categories and investment levels. Still, all this variety behooves brands to be more creative in developing activations […]
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On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of ‘commercial analytics’, the impact of rapid technological advancements, and how […]
Read More » Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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