ASGCA President Brit Stenson joins the “Driver$: Inside the Golf Industry” podcast, discussing key issues in golf course design to keep the game moving forward while also honoring its past.
Read More »Last Word
The Great Reprioritization’s Evolving Impact On Sports Biz
In the July 2023 Marketing Insider piece, Jon Last opines on how the demand for greater workplace flexibility has both positive and negative implications for the sports industry.
Read More »Driver$: A Current Perspective on Golf Course Design and Renovation Challenges
American Society of Golf Course Architects President Brit Stenson Joins Jon Last to reflect on his career and today’s key issues in golf course design. A fascinating career in golf course design has brought Brit Stenson to the role of president of the American Society of Golf Course Architects. Stenson joins “Driver$” co-hosts Jon Last and […]
Read More »It’s U.S. Open Week — Once Again, I’m Tired of Hearing About LIV Golf
The recent LIV Golf-PGA TOUR news has again been misplayed by mainstream media. Here’s why it makes perfect sense for the future of professional golf.
Read More »How the USGA is managing equipment innovation
Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department Sports & Leisure Research Group’s Jon Last and David Klein welcome the USGA’s Steve Quintavalla for a discussion on the breadth of golf equipment testing, product approval and analysis. CHAPTERS [1:24] Unique and diverse skill sets drive USGA equipment testing […]
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