In my ongoing introspection on the watering down of sports coverage, two recent insights have grabbed my attention. Pulled from our late June data, nearly half of sports fans (44%) prefer to stream sporting events rather than watch them on broadcast television. Looking at this with a demographic filter, 58% of those in the coveted […]
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SLRG’s Jon Last speaks to how qualitative research has evolved to play a key role in the ever evolving sports industry.
Read More » In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.
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Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.
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What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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