An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
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Power of Optimism Shows Value Of Sports Fans
In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.
Read More »Sports and Leisure Research: A Look to 2023 – Optimizing Revenue No Matter Which Way the Wind Blows
Is Soccer Finally Ready For Its Close-up?
Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
Read More »End of Year Recap and What’s Ahead for ‘23
SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
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