Sports & Leisure Research Group recognizes that no two clients are alike. Our process stresses customized, client-centric solutions as opposed to pushing boilerplate methodologies, or the latest “shiny new” technique.  Each engagement begins with a planning session that uncovers a client’s specific needs and renders an action plan that most efficiently meets them.

Efficient Planning
  • Defining the business need
  • Assessing existing secondary research for context
  • Developing the appropriate methodology
    • Consider cost realities
    • Consider scope of findings
    • Consider time requirements
  • Setting detailed timetables with interim milestones
  • Targeting the right sample
  • Field work
  • Reporting, analysis and strategy implementation