SLRG President Jon Last reflects on how recent athlete activism and social commentary are creating sensitive challenges for sports marketers aligned with these athletes. Sound marketing research can certainly help guide strategy. The annals of sports marketing history are rife with brand crises brought about by spokesperson scandals and inappropriate conduct. Go back just a […]
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In his September blog post for Marketing Research Institute International (MRII), SLRG’s Jon Last speaks to why live focus groups still provide exceptional value as part of the marketing researcher’s took kit. Even when I was a lot younger, I often scoffed at the proliferation of research agencies that claimed to have developed a cutting […]
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SLRG President, Jon Last, participated in the recent panel discussion, “Megatrends- What do the Next Five Years Look Like, at the 2016 PGA Fashion & Demo Experience in Las Vegas on August 16th. Joined by PGA Professionals Cary Cavitt, and Tom Morton of Haggin Oaks, PGA of America’s Dawes Marlatt and Jeff Beaudry, the discussion covered a broad array of opportunities and realities facing golf facility operators. We’ve created a complimentary whitepaper that highlights some of the key points addressed during the session.