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Yearly Archives: 2026

    Golf Consumer Outlook for ’26

    POSTED: 2026

    SLRG’s annual Golf Market Outlook takes a 360 degree look at the year ahead, informed by new research with golfers, facility owners/operators and contextualized with macro societal trends culled from our ongoing Consumer Optimism Barometer.

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    Timeshare Owners Ski Three Times More Often Than Average Travelers

    POSTED: January 21, 2026

      ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.

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    For Better or Worse, Shifting Attitudes Are Fueling Kids’ Pay-For-Play Travel Sports Clubs

    POSTED: January 15, 2026

    A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports

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    Data-Driven Golf: Jon Last on the Future of the Industry

    POSTED: January 9, 2026

    How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]

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