In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
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Yearly Archives: 2026
Monthly AIF Research At A Glance
The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.
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What’s ahead for the golf business in 2026?
SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
Read More »2026 Trends Shaping Tomorrow’s Markets
The Battle For Authenticity In Sports Marketing
In his latest column for Media Post, SLRG’s Last taps into recent insights to cast a critical and actionable eye towards more effective sports marketing.
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Golf Consumer Outlook for ’26
SLRG’s annual Golf Market Outlook takes a 360 degree look at the year ahead, informed by new research with golfers, facility owners/operators and contextualized with macro societal trends culled from our ongoing Consumer Optimism Barometer.
Timeshare Owners Ski Three Times More Often Than Average Travelers
ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.
Read More » For Better or Worse, Shifting Attitudes Are Fueling Kids’ Pay-For-Play Travel Sports Clubs
A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports
Read More »Data-Driven Golf: Jon Last on the Future of the Industry
How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]
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