Deriving Value

Competition for discretionary spending dollars has never been keener. The principals of SPORTS AND LEISURE RESEARCH GROUP combine an acute knowledge of the sports, travel and leisure markets with a classically trained approach to action oriented marketing research. A unique agency tapping into the expertise of three national Marketing Research Association (MRA) Presidents and a collective 100+ years of market experience. We focus on a thorough understanding of market dynamics through cutting edge research and measurement methodologies and then leverage these findings into actionable strategies that help you to exploit market opportunities.

We take a more creative and strategic approach to advertising research, product development testing, target market analysis and brand assessment tracking. Our deep roots in the industries we serve and in the marketing research profession, enable us to dive into the most complex marketing challenges and design the most cost effective and impactful approach towards solving them.