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Podcasts

    Data-Driven Golf: Jon Last on the Future of the Industry

    POSTED: January 9, 2026

    How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]

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    Driver$: ‘Shark Tank’ for the golf industry

    POSTED: December 18, 2025

    Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]

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    From Turbulence to Trust: Managing Resistance

    POSTED: December 10, 2025

    Author and insights innovator Brianna Sylver joins SLRG’s Jon Last on MRII’s latest podcast with thought provoking perspectives on leadership.

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    Driver$: How technology is transforming course ownership, operations

    POSTED: November 21, 2025

    Guest: Whitey O’Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners’ Association. Description: O’Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service. Talking Points: ▪️ Finding the right balance between frictionless service delivery and high touch. […]

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    The Case Against Paying Research Respondents with John Dick

    POSTED: November 1, 2025

    Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience’s innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution […]

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